SRAM launched an ambitious road component program last year with the complete
(and wholly new) Force and Rival groups, both of which utilize the innovative DoubleTap shifter design. In particular,
the top-level Force group was billed as a formidable match for the best offerings from Shimano and Campagnolo in both
performance and weight.
While our experience has shown Force to be an exceptionally capable group,
there was clearly still room for obvious improvement in a few areas. As it turns out, SRAM was well aware of
those opportunities, too, as word is out on a new top-tier group that is intended to eclipse even its own Force offering.
The ink has barely dried on a short teaser video SRAM had posted on its web site,
but a recently leaked document offered a more revealing snapshot of what's possibly in store from the Chicago-based
company for 2008. For the record, SRAM Road PR & Media Manager, Michael Zellman, would neither confirm nor deny the
information contained within the said document, and he was adamant that its pre-production specifications were not
necessarily an accurate representation of what consumers will see once the items are officially released.
On the whole, SRAM Red will likely continue to heat up the already-hot competition
in the road component market, and FSA's entry hasn't even been sighted in public yet. With Red's lustful sub-2kg weight
claim and its anticipated performance, we'll freely admit that we can't wait to see it ourselves. Stay tuned!
Now I can not say anything about longevity but as for now I can recommend this new group.

|
SRAM Red 2008 8 piece group no headset/seatpost/hubs. |
$1799.99 |
|
SRAM Red 2008 kit. |
$2499.99 |

|
SRAM Force 2008 8 piece group no headset/seatpost. |
$1199.99 |
|
SRAM Force 2008 kit. |
$1899.99 |

|
SRAM Rival 2008 8 piece group no headset/seatpost/hubs. |
$749.99 |
|
SRAM Rival 2008 kit. |
$1299.99 |